Title: Asian Paints ColourNext Colour of the Year 2024 - Terra
To view the full video: https://youtu.be/EsyxHwOxhOE?si=RH2jb9X9GfTBewMF

Role: Production design / Art assistant
Company: Composite

Deliverable: The Asian Paints ColourNext Colour of the Year 2024. The video highlights the versatility and beauty of Terra, showcasing its ability to evoke a sense of connection to the earth and create a warm and inviting atmosphere. The video features a variety of visuals, such as spaces painted in Terra, objects, symbolic representation  that illustrate the different shades and textures of the color. The video also includes a voiceover narration, macro shots, symbolic imagery that tells the story of Terra.

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My Role: As a member of the production team, My responsibilities included referencing according to the brief, ideating creative concepts, selecting visuals and using CAD software to design miniature spaces. Additionally, I contributed to mockups and sourcing necessary materials, aligning with the overall creative vision.