Title: Asian Paints Nilaya Naturals
To view the full video: https://youtu.be/T5lSdNhLHx4?si=2hHoZ7MQLhi-dnRr

Role: Production design /Art Assistant
Company: Composite

Deliverable: The project involved creating a 60-second master film to showcase the unique features of the Nilaya Naturals Collection. The voice-over narrative was illustrated through a series of tabletop and still life installations. The film utilized pastel and neutral color palettes, lush botany, organic ingredients, and mood lighting to convey the brand’s natural, clean, and fresh aesthetic. It highlighted the vast color palette, slow-motion application shots, and the unique texture and vintage matte finish of the paint. The combination of visuals and sound design aimed to immerse viewers in a lush, otherworldly, and fantastical world.

My Role: I played a key role in the Nilaya Naturals project by Asian Paints, contributing to referencing, ideation, storyboard development, PPM doc, CAD modeling in Fusion 360, color selection and on-set setups. I collaborated closely with the client on visual narratives, sourced materials, coordinated with suppliers, and managed on-set setups. This project honed my skills in creative direction, design, and project management, ensuring the final product aligned with the Nilaya Naturals brand vision.