Title: Jimmy's Cocktail experimental shoot and set up

Role: Production/Art direction​​

 

Deliverable: An immersive behind-the-scenes look at a product shoot for Jimmy’s Cocktail, featuring three setups: Monochromatic, Whites Only, and Contrast. This setup will showcase the cocktail in different visual themes to highlight its features and will be presented to college students and parents at the college.

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My Role: As Art Director/Production Designer for the product shoot, I handled concept development, visual referencing, and set arrangements. I created and sourced props, managed on-set setups, and coordinated materials to align with the shoot’s vision.